BOTTEGA DEL SARTO BECOME A “FASHION PARTNER” WHIT 11 CLUB OF A E B
Bottega del Sarto, the leader brand in the MEN’s clothing store, wearing the players and the various club officers of A and B series in 2016-2017 (Overall 11 different football reality). An operation launched, strategic several years ago for growing in brand awareness, visibility and brand reputation, focusing on quality of tissues and on the tailoring of the product, carefully. Bottega del Sarto (Head office, Montemarciano in the province of Ancona) it is reality, is growing from year to year in the clothing store, and features more than 30 shops, 300 employees and a turnover of 50 million Euro.
Serie A has been linked as a “fashion partner” to Atalanta Bergamo Football, U.S. Palermo City, Pescara, Crotone (newly promoted to Serie A) and Cagliari Football. The Marche-based company has for the third consecutive year partner of Atalanta and is present in Bergamo, with a point of sale in the shopping center of Antegnate (BG). For the second consecutive year is linked to Palermo and is present in Enna, with a point of sale at Sicilia outlet village of Agira (EN). More than the players and the Cagliari football managers wears, as a fashion partner for the current season (The second consecutive in terms of partnership). Is linked to Pescara football too, which has followed the triumphant return in Serie A, with a Serie of initiatives at the outlet village of Castel Sant’Angelo, where the major players have been involved blue-white.
The commitment in the top flight it is completed by the presence alongside footballers and Crotone football managers, newly promoted this year. BdS will wear the players and the managers of the Brescia Calcio, of the Spezia Football, of Perugia AC, Benevento Football, of Avellino US and the Ternana Football in the entire 2016-2017 season. Bottega del Sarto is inspired by the ancient tradition of the Italian tailoring, with tailored men’s collections and sportswear.
“Football is an incredible driver and a communication vehicle for our brand.” – told Emanuele Luchetta, Sporteconomy, director of Bottega del Sarto group. “The choice of the clubs also follows the ongoing development of the group on the National territory and is the confirmation of excellence of our products and services. And the renewal of partnerships in the role of fashion partner, from the under reviewed Football clubs – is the confirmation of our correct business vision.
In summary, the four keys to develops our philosophy are: Research, Tradition, Style and Detail. All greatly appreciated items from our customers and football partners whit whom we are related” – he added.
To complete the commitment of BdS in Football ambience it is the project of “design” of dress code aimed at Mediaset Premium Group for the 2016-2017 season, both the Champions and the Serie A- Tim. After the great success of the dress code underwriting for the final of the UEFA Champions League from last May in Milan, were involved more than 150 journalists in external and internal.